Pestle, porter, swot, vrin, value chain analysis for flipkart & | Contemporary Issues in International Business


1. With reference to the academic literature and using various units of analysis (global, national, industry) of external environmental factors, suggest the most important external issues driving the acquisition of Flipkart by Walmart. (600 words, excluding appendix) 

(20 marks)

2. Conduct internal analysis utilising relevant academic literature and discuss the areas of expected internal benefits and synergies for both companies. (600 words, excluding appendix)

(20 marks)

3. With reference to the academic literature, explain the risks associated with this choice of acquisition. Discuss the potential managerial challenges in terms of post-acquisition integration. (600 words, excluding appendix)

(20 marks)

4. Drawing upon academic literature and      theory, critically discuss the possible effects, both positive and      negative, of the acquisition on the domestic retail market in India. (600 words, excluding appendix)

(20 marks)

I require the information for Q1 & Q2 in appendix only (Do not need paragraph answers) with references, preferably in table format. 

Q1 Appendix:

PESTLE of US, India & Global

Porter’s Five Forces Analysis on Industry

SW(OT) of Flipkart 

SW(OT) of Walmart

Q2 Appendix

(SW) of Flipkart

(SW) of Walmart

Adapted Value Chain Analysis of Walmart

Adapted Value Chain Analysis of Flipkart

VRIN of Walmart

VRIN of Flipkart


Bolt on Product, Bolt on technology (Refer to lecture 6A notes)

Post – Acquisition Intgeration: Human & Task integration (Refer to lecture 6B notes)

Post – Acquisition Styles: All 5 styles (Refer to lecture 6B notes)


FDI spillover effect: Productivity, Backward & forward linkages (Refer to 8A Lecture notes)

Other policy implication

Modern Slavery (Refer to Lecture 8B notes)

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