Keystone assignment. problem solving exercise- retail marketing


THE BANDANNA* case Chapter 11:

After carefully reading the case, answer the following questions-

  1. If you were the marketing director for a retailer and received such a letter, would you have replied the same way Ms. Barnes?
  2. Does a retailer’s imposition of hard and fast rules cause bad PR? (After all, a breast cancer victim wearing a bandanna could hardly be mistaken for a gang member. The lack of hair, missing eyelashes, and a general pale complexion should have been a clue.)

Write a minimum 2-page paper using APA 7 Format.

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