Dell direct and not-so-direct | Marketing homework help


A. Write a summary of Dell’s distribution strategy over the years. 

B. Answer the following questions:

· Is dell using intensive, selective, or exclusive distribution for its market coverage? Why is this appropriate for Dell’s products and target markets? 

· How does Dell’s preference for direct channels affect its decisions about physical distribution? 

· What issues in channel conflict might arise from Dell’s current distribution arrangement? 

C. In your opinion, write recommendations to improve Dell’s distribution strategy worldwide. 

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