Colgate-palmolive canada: fighting for a share of the toothpaste

should answer these Qs

Q1: Given that Colgate Canada plans to hike its marketing spend by $3 million for the toothpaste category, how would you spend it?
Q2: How do the various elements in the marketing mix influence the buying process so that Colgate’s product is ultimately the one that is purchased? 
Q3: How do you think competitors will react? 
Q4: Analyze pros and cons of the alternatives listed in the case. 

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